Sometimes people choose a vocation while others are born into their career — the latter is the case for Dana Conn, Owner and Operator of D.M.P. Cleaning in Ocala, Florida. Dana was introduced to industrial cleaning early in life — as a child, she helped with her mom’s janitorial business. “I think cleaning was in my blood at a very young age,” said Dana. “It has always been a part of my life, and I truly love it.”

As a young adult, Dana took a brief hiatus from the industry as she waited tables but soon found herself working for her mom whenever she could. Her reputation for a job well done soon led to a list of her own clients, and in 2011 she left the restaurant industry to open her own business. Over the past decade, Dana has learned a lot about being a small business owner. Perhaps most importantly, she understands that a job well done requires more than hard work — you also need the right tools.
Five Years With ProTeam And No Regrets
Five years ago, Dana and her husband had not heard of ProTeam. “We were busy working, heads down getting the job done,” said Dana. “My husband and I started thinking there has to be a better way to clean and that maybe we could convert one of our existing vacuums into a backpack unit, and then we discovered the ProTeam Super Coach Pro.”
Since the shift to ProTeam, the two haven’t looked back; they have not only survived but thrived during a pandemic. Dana credits a lot of their success to their choice in vacuums. Today, she and her husband clean 55 buildings ranging from residential to auto dealerships to new residential construction.
Choosing The Right Tools Makes A Major Difference
One of the most significant differences Dana and her clients have noticed since switching to ProTeam is the reduction in the need to dust. “The better the tools we use, the better we are as a business. ProTeam vacuums stir up less dirt and debris and don’t leave them behind,” said Dana. “When we use a vacuum that does a better job than other vacuums, clients take note. We have some high-end clients with incredibly high standards. These vacs make it easier to keep those clients happy.”
But Dana and her husband need tools that can do much more than handle homes or offices. A vacuum that knocks out big commercial or residential jobs is one thing, but when that same vacuum can take on the task of cleaning newly finished residential construction sites — well, that is something worth noting. “We have a lot of construction clients that need recently built homes cleaned,” stated Dana. “These jobs can be messy. Tons of dirt, dust, and debris litter the construction sites, but the Super Coach Pro makes these jobs very manageable. I can’t imagine taking them on without ProTeam.”
Many Reasons To Use ProTeam
When they made the original switch to ProTeam, Dana and her husband were looking for a more comfortable way to vacuum — they discovered so much more. “We definitely found the ProTeam backpack units to be easier on the back, but we soon figured out they were better than the competition in many ways,” said Dana. “We love how the cord stays so secure, the shape of the body gives us a better center of gravity, and these backpack vacs are more comfortable. It all adds up to more done in less time, what’s not to love.”
High Expectations And Productivity Lead To Growth
When you exceed the expectations of your clients, they tend to talk — this is a major reason why Dana’s business has thrived during the pandemic. Her company doesn’t have a website, nor does it need one — her entire business is built on word of mouth and personal referrals. These recommendations are so frequent that D.M.P Cleaning has continued to grow, and there is no evidence of a slowdown on the horizon. Dana contributes the jobs well done to her and her husband’s work ethic and the increased productivity they experience with ProTeam.
“Since switching to ProTeam vacuums, we can save 30 to 45 minutes per job,” stated Dana. “We were doing three jobs a day before the switch. With the Super Coach Pro, we average four and do them better because there is more time to pay attention to the details.”
Doing Things The Right Way Every Time
Cleaning is more than a job that pays the bills for Dana — she is passionate about cleaning and genuinely cares for her customers. “I love what I do, and I love my clients,” said Conn. “I want the best for them, and ProTeam helps me deliver a job well done every time.”
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